It’s easy to use, feature-rich, and worth every penny youinvest in it. SketchUp Pro is the 3Dvisualizer the creators had in mind when they cobbled together the base programall those years ago. Architecture firms have been slow to adoptthe cost-prohibitive version of the software, and have made due with theversion that doesn’t require them to open their wallets.īut, I’m here to explain why opening yourwallets means opening your workflow and visualization capabilities to a wholenew world of fast, accurate, and efficient design.

However, what many people haven’t yet caught onto is the power hiddenbehind the Pro version of SketchUp. It’s a familiar story to those in theindustry.

Architectswere gradually swayed, and now you’d be hard-pressed to find a studio in theworld that doesn’t have SketchUp installed on every machine in the office. It did so with a user-friendly approach to 3D design, and anemphasis on speed and efficiency over complexity and capability. For the past 15 years SketchUp has transformedfrom a niche, stigma-ridden little 3D modeler that could into a visualizationpowerhouse.

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